The importance and influence of social networks in this digital age are more than demonstrated, but do you know which are the most used in the world order? Do you use the number one platform? If you want to find out, then read on.
According to The Global State of Digital in 2019, prepared by Hootsuite and We Are Social, it is estimated that 3.484 billion people use social networks, this represents 45 percent of the world’s population.
These data reveal, once again, the indispensable thing in which these platforms have become, not only for communication between people but for the positioning of brands.
However, there are many social networks, so here we tell you which are the most used, depending on the number of active users during this year.
According to a study by Statista, a data provider, this is the ‘Top 10’ of the most used platforms:
- Facebook: 2.320 million users.
- Youtube: 1.9 billion users.
- WhatsApp: 1.6 billion users.
- Facebook Messenger: 1.3 billion users.
- WeChat: 1.098 million users.
- Instagram: 1,000 million users.
- QQ: 807 million users.
- QZone: 532 million users.
- Tik Tok: 500 million users.
- Weibo: 462 million users.
Now that you know which are the platforms with the highest number of users, let’s see why:
In recent years there have been applications that have achieved boom and popularity, but none have been able to take away the leadership of Facebook. With 2.320 million users the application created by Mark Zuckerberg remains in the first place. This platform allows you to share texts, photos, and videos, as well as make live broadcasts. In addition, it is one of the most used for advertising, thanks to its geolocation and segmentation tools.
On this website, users can share videos of almost any topic, from music to tutorials. The plus of this platform is that each user is free to upload almost all types of content, in addition to allowing comments. Additionally, live broadcasts through this platform allow people to connect.
With 1.3 billion active users, this instant messaging service is one of the favorites. What began as a service to send and receive messages, evolved to allow sharing images, audios and videos. Subsequently included video calls and stories, the latter are among the most used formats in terms of content publishing.
For Facebook, it is not enough to have the first place, one of his ‘children’ is also in the ranking of the most used. This platform has been growing in users thanks to its evolution, since it allows from the sending of messages, videos, and images, to video calls.
This is another instant messaging service that competes directly with WhatsApp. A feature of this service is privacy since it does not show other users if you read the messages if you are online or the time of your last connection. This is one of the most used applications in China for being multifunctional, that is, it is possible to read the news, play and make some payments online from the platform.
This network bought by Facebook, which began as a tool for sharing photos, is one of the fastest growing in recent years and this trend is expected to continue. The application has been improving, allowing the exchange of messages, stories, video chats, live broadcasts and even the publication of long videos through Instagram TV.
This instant messaging service is the quintessential social network in China. It has email, a platform for writing blogs, online shopping, games and even a tool to get a partner.
It is a platform that allows users to write blog s and have a personal journal. It also has an option to send photos, listen to music and watch videos. Most of its users are in China, although it also has downloads in Russia and Kazakhstan.
It is a social network to create and share short videos. The application allows users to create short videos of 3–60 seconds. It is a leading video platform in Asia, the United States and other parts of the world. Everything indicates that little by little it will become popular also in Latin America.
It is a social network used in China that has similar utilities to Facebook and Twitter. The design of the application is similar to that of Facebook, but it has some functions similar to those of Twitter, such as publications in just 140 characters.
And Twitter and LinkedIn?
At this point, you will ask yourself: what happened to Twitter and LinkedIn?
In effect, these do not appear in the ‘Top 10’ of the most used social networks. In fact, Twitter occupies step 12, with 330 million active users worldwide. LinkedIn, meanwhile, is in position number 14, with 303 million.